The “reach out and touch someone” tag line of the AT&T ads in the 1980s was an attempt to create a warm, fuzzy feeling to combat concerns about the corporation and its potential monopoly. A search on youtube finds at least a dozen examples of Madison Avenue’s idea of what would soften the giant’s image. Here is a montage of them:
Fast forward to February 8, 2010. My laptop rings and there is my daughter Kimberly on video chat, wanting to share the latest news about an opportunity for my youngest grandson, one of the talented artists in the family. Just as I ‘hang up’, I am pinged by my daughter Lise who is suffering from the virus that prevented my oldest grandson from attending the winter semi-formal where he would have been crowned prince.
The medium has changed but the need to reach out and touch someone is the same.
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